Marketing a Compounding Pharmacy Requires a Uniquely Different Approach. After years of experience and development, we now provide a specialised marketing program for compounding.
The main metrics that we need to work at increasing are:
1. Increase the number of Doctors that utilise your Compounding services
2. Increase the number of Compounding Medicines that these Doctors prescribe.
The biggest hurdle is making it easy for doctors to prescribe. To achieve increases in these metrics, we have created strategies and materials that can be uniquely tailored to your specific Pharmacy and your requirements.
Following is a brief list of some (not all) of these strategies:
(We add extra materials every week)
-
Letter to Doctors regarding how your Compounding Pharmacy/Lab can help them and their patients with Compounded/Tailored medicines.
-
“Where you can get your compounded script dispensed” flyer for patients of Doctors surgeries.
-
Information/Catalogue style document that assists Doctors to suggest and write scripts for Compounded medications. (This has proven to be incredibly successful).
-
Regular Newsletters to Doctors with useful information and also a current list of “unavailable medicines” – some of which can be compounded.
-
Individual “Information Packs” for each specialist (Eg: Pysio, Dermatologist, Paediatrician, Vet, Sports Medicine etc).
-
“Introduction to Compounding” trifold flyer (Both a Doctor focused trifold and a Patient focused trifold)
-
Personalised Compounding “Prescribing Pads” (To make it simple for Doctors to Prescribe)
-
We have many “Compound Formulation Prescription Order Forms’ – These are order forms that Doctors use to prescribe. There is a different order form for each formulation. These make it much easier for Doctors to prescribe Compounded Medicines.
-
“What are Personalised Medicines” trifold flyer (Patient Focused about Compounding – For in the Pharmacy, with all your Pharmacy colours and branding)
-
Ailment based categorised database listing of common compounds – With your Pharmacy branding to give to Doctors. (This is in the form of an “Educational Catalogue”).
-
A promotional brochure and system for One-on-one consultations for Bio-Identical Hormone Replacement Therapy. • Sports Club Flyer “Topical & Transdermal Creams & Gels”
-
Hormone Symptoms Evaluation Chart
-
Letter to Vets – introduction to “Compounding Service”
-
Veterinary – “Recommended Flavours” Chart
-
Veterinary Compounding Information Booklet – With “Compounding Prescription Order Forms” with suggested compounds.
-
“Talk to Your Doctor About Compounding” Leaflet
We also tailor brochures promoting compounding: (All with tailored to your Pharmacy with your branding, colours, logo and information)
-
Customised Hormone Therapy
-
Palliative Care Pain Management
-
Sports Medicine • Wound Care
-
Paediatric Compounding
-
Dermatology
-
Adrenal Dysfunction & Thyroid Imbalance
-
Transdermal and Topical drug delivery
-
Veterinary Compounding
-
Dentistry Compounding
-
How Compounding can Assist with Medication Compliance and the Number of Different Medications You Take
-
“Do You Need a Medicine that is Currently Unavailable?” Brochure
We also have “Postcard” templates for all of the above topics for you to use. They are “patient focused” and have very brief information, but are designed to generate interest and discussion with in-pharmacy customers about your compounding services.
Materials are available to you for:
-
Print and distribution
-
Your website
-
Your Facebook/Instagram page (Where appropriate).
-
Email Newsletters
All strategies are available to you and are completely tailored to your Pharmacy and your particular requirements.
“iPad” / Powerpoint Presentations:
We can also provide you with various interactive “iPad” presentations of slides, that can be used to explain Compounding and the benefits – This can include basically any information, images and even we can include a short video tour of your Compounding Lab. This can also be displayed on a screen inside your Pharmacy.
Our understanding and experience with Pharmacy has helped us build Pharmacy Marketing service that is second to none. We are devoted to understanding your individual Pharmacy and providing you with strategies that are specifically designed to build your Compounding business.

